Ngo-2022, i-Verizon, i-T-Mobile, kunye ne-AT&T nganye inemisebenzi emininzi yentengiso yezixhobo ze-flagship, igcina inani lababhalisi abatsha kwinqanaba eliphezulu kunye nezinga le-churn eliphantsi. I-AT&T kunye ne-Verizon nazo zaphakamisa amaxabiso esicwangciso senkonzo njengoko abathwali babini bejonge ukuphelisa iindleko zokunyuka kwamaxabiso.
Kodwa ekupheleni kuka-2022, umdlalo wentengiso uqala ukutshintsha. Ukongeza kwintengiso enzima kwizixhobo, abathwali nabo baqalise ukuthoba izicwangciso zabo zenkonzo.
I-T-Mobile iqhuba ukukhuthazwa kwizicwangciso zenkonzo ezinikezela ngedatha engenamkhawulo kwimigca emine ye-$ 25 / inyanga ngomgca, kunye nee-iPhones ezine zamahhala.
I-Verizon ine-promotion efanayo ekuqaleni kwe-2023, inikezela isicwangciso somqalisi esingenasiphelo se-$ 25 / inyanga kunye nesiqinisekiso sokugcina elo xabiso iminyaka emithathu.
Ngandlela-thile, ezi zicwangciso zenkonzo yenkxaso-mali yindlela yokuba abaqhubi bafumane ababhalisi. Kodwa ukukhushulwa kukwaphendula kwiimeko zemarike eziguqukayo, apho iinkampani zekhebula ziba ababhalisile kubaphathi ngokunikezela ngezicwangciso zeenkonzo eziphantsi kwexabiso.
I-Core Play ye-Spectrum kunye ne-Xfinity: Amaxabiso, i-Bundling, kunye nokuguquguquka
Kwikota yesine ka-2022, ii-cable operators Spectrum kunye ne-Xfinity zitsale iifowuni ezidityanisiweyo ezingama-980,000 ezidityanisiweyo, ngaphezulu kakhulu kuneVerizon, T-Mobile, okanye AT&T. Amaxabiso aphantsi anikezelwa ngabaqhubi bekhebula ahambelana nabathengi kwaye aqhubela ukongezwa kwababhalisi.
Ngelo xesha, i-T-Mobile yayibiza i-$ 45 ngenyanga ngomgca kwisicwangciso sayo esingabizi kakhulu, ngelixa i-Verizon yayibiza i-55 yeedola ngenyanga ngemigca emibini kwisicwangciso sayo esingenamda. Okwangoku, umqhubi wekhebula unikezela ababhalisile be-intanethi umgca ongenamkhawulo we-30 yeedola ngenyanga.
Ngokudibanisa iinkonzo ezininzi kunye nokongeza imigca eyongezelelweyo, izivumelwano ziba ngcono. Ugcino olusecaleni, umyalezo ongundoqo ujikeleza kwisindululo somqhubi wentambo “akukho mitya iqhotyoshelweyo”. Abathengi banokutshintsha izicwangciso zabo ngenyanga, esusa ukwesaba ukuzibophezela kwaye ivumela abasebenzisi ukuguquguquka kokutshintsha. Oku kunceda abathengi bonge imali kwaye balungelelanise izicwangciso zabo kwindlela abaphila ngayo ngendlela abathwali abafanelekileyo abanako.
Abangeneleli abatsha baqinisa ukhuphiswano olungenazingcingo
Ngempumelelo yeempawu zabo ze-Xfinity kunye ne-Spectrum, iComcast kunye neCharter ziseke imodeli ezinye iinkampani zeentambo ezithatha ngokukhawuleza. I-Cox Communications ibhengeze ukuqaliswa kwe-brand yabo ye-Cox Mobile kwi-CES, ngelixa i-Mediacom iphinda ifake isicelo kwi-trademark ye "Mediacom Mobile" ngoSeptemba 2022. Nangona i-Cox okanye i-Mediacom ayinayo isikali seComcast okanye i-Charter, njengoko imarike ilindele abangeneli abaninzi, kwaye kunokubakho abadlali cable ngakumbi ukuqhubeka ukusuka nabaqhubi ukuba musa ukuziqhelanisa nokufunxa abasebenzisi kude.
Iinkampani zeekhebula zibonelela ngokuguquguquka okuphezulu kunye namaxabiso angcono, okuthetha ukuba abasebenzi kuya kufuneka bahlengahlengise indlela yabo yokuhambisa ixabiso elingcono ngezicwangciso zabo zenkonzo. Kukho iindlela ezimbini ezingahambelaniyo ezinokuthi zithathwe: Abathwali banokunikezela ngokunyusa isicwangciso senkonzo, okanye bagcine amaxabiso ahambelanayo kodwa bongeza ixabiso kwizicwangciso zabo ngokongeza imirhumo kwiinkonzo zokusasaza kunye nezinye izinto eziya kuthi iinkampani zekhebula ziya kusilela ukuthelekisa iindlela okanye isikali. Nokuba yeyiphi na indlela, iindleko zenkonzo zinokunyuka, nto leyo ethetha ukuba imali ekhoyo yenkxaso yezixhobo ingacutheka.
Ukuza kuthi ga ngoku, izibonelelo ze-hardware, ukuhlanganiswa kwenkonzo, kunye neenkonzo ezongeziweyo zexabiso kunye nezicwangciso ezingenamkhawulo zeprimiyamu zibe zizinto eziphambili eziqhuba ukufuduka ukusuka kwi-prepaid ukuya kwi-postpaid. Nangona kunjalo, xa kujongwa imeko ebalulekileyo yezoqoqosho abaqhubi abanokuthi bajongane nayo ngo-2023, kubandakanywa nokunyuka kwamaxabiso etyala, izikimu zenkonzo ezixhaswa ngemali zinokuthetha ukushenxa kwinkxaso yezixhobo. Abanye ababambeleyo sele benike iingcebiso ezifihlakeleyo malunga nokuphelisa uncediso-mali olukhulu lwezixhobo obeluqhubeka kule minyaka imbalwa idlulileyo. Olu tshintsho luya kucotha kwaye ngokuthe ngcembe.
Ngeli xesha, abathwali baya kubhenela kwiintengiso kwizicwangciso zabo zenkonzo ukukhusela umhlaba wabo, ngakumbi ngexesha lonyaka apho i-churn ikhawuleza. Yiyo loo nto zombini i-T-Mobile kunye ne-Verizon zibonelela ngezivumelwano zentengiso yexesha elilinganiselweyo kwizicwangciso zenkonzo, kunokuba kuthotywe amaxabiso ngokusisigxina kwizicwangciso ezikhoyo. Abathwali, nangona kunjalo, baya kuba mathidala ukubonelela ngezicwangciso zenkonzo zamaxabiso aphantsi kuba akukho mdla omncinci wokhuphiswano lwamaxabiso.
Ukuza kuthi ga ngoku, kuncinci okutshintshileyo malunga nokunyuswa kwe-hardware ukusukela oko i-T-Mobile kunye ne-Verizon yaqala ukubonelela ngentengiso yesicwangciso senkonzo, kodwa imeko eguqukayo isakhokelela kumbuzo onzima: ngaba aba bathwali babini banokukhuphisana njani kumaxabiso eenkonzo kunye nokunyuswa kwehardware? Kuya kude kube nini ukhuphiswano. Kulindeleke ukuba ekugqibeleni inkampani enye iya kubuya umva.
Ixesha lokuposa: Mar-06-2023